Note in inbox:

What does ‘Gucci Goth’ mean anyway? You don’t really post goth content (high fashion on skinny hip kids is NOT goth) so why the ‘goth’ tag

Gonna start the answer to this question with another: Is goth, as FACT Magazine stated, the “epitome of uncool and artistic worthlessness”? The shortest answer is ‘yes of course’ but that’s with a BUT. The BUT is affixed to ‘only if it’s associated with actual goths’. You may have noticed our header: FAKE GOTH IS THE REAL GOTH. What the heck does that mean?? Well, what it means is that goth, as a social and musical subculture in 2010, is completely void of anything worthwhile, and that the only way to make the term mean anything interesting again is complete disassociation from any actual goths. Real goths=cheese. Real goths=the same bad faux-industro WaxTrax and ’80s nostalgia played by the same balding old men for 20 years running. Real goths=really really bad hair. Trust me, I know. I’ve been there. 

So one day for fun I started a facebook group, the idea behind which was ‘people who like wearing loads of black designer clothes and listening to hip-hop/r&b/global bass/witchy stuff’ etc. And heck, there’s plenty of actual goth music to enjoy as well, from the artsy Virgin Prunes to the noise of Swans and Coil. It’s just way easier to enjoy outside of the rather miserable company of goths. The same idea applies to this blog. But why use the term at all? Why steal a word that already means something? The answer is: because I can. Because stealing is fun. Because as an ex-….not goth really, let’s say post-punk guy, I can appreciate the impetus and ideals of goth in its early days, which were simply: dress weird and have fun. No dumbass cheese romanticism and mopiness, just punky artsy disco kids in black. ’High fashion on skinny hip kids is not goth’? I say it is, and I say it while simultaneously not believing a word and knowing that it’s true. Pictureplane and CREEP are the Bauhaus and Siouxsie of the now. This is the New Goth (but not nu-goth, fools), the exuberant ‘fake goth’ which overthrows the crippled ‘real goth’: “The old ways are dead and the past is over.” It’s not supposed to be taken very seriously but at the same time I’m super into the idea, which falls back to my love of the dissection and re-appropriation of pop culture in general. GG as a blog and as an idea is goofy and sexy and fun and brief: everything subcultures should be anyway. MUAH! ♥